Conference Agenda
Day One - 29th January 2008
8.30
Coffee And Registration
9.00
Speed Networking:
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.
9.05
Chairman's Introduction:
- Ana Bizberge , Editor, Convergencialatina
Examining Which Business Models Will Offer Successful Mobile TV in Latin America
9.15
What are the Factors Fuelling The Enthusiasm For Mobile TV?
- How successful has the mobile TV service been and how can this be improved?
- What is the allure of mobile television services for consumers in the Latin America region?
- Which content is the most popular and how is this different to traditional TV content?
- Looking forward: Changes to be implemented in mobile television services
- Gustavo Guevara, Director of 3G Product Development Iusacell
9.45
How Has The First European Commercial Offering Developed Since Launch?
- The opportunities for mobile TV in Italy in 2006
- Challenges encountered by Telecom Italia and how there were solved
- Important changes in the service offering: Why were these made and how?
- Looking to the future and changes to be implemented
- Giuseppe Piersantelli, Researcher - Broadcast Solutions Innovation Telecom Italia
10.15
Addressing Sustainable Business Models For Mobile TV Services
- Revenue-share, Advertising, Subscription-based: What are the benefits and challenges to the typical mobile TV business models?
- Which business model is attractive to which segment in the value chain and how can a compromise be reached?
- Will the objective be to increase industry profits or reduce the price of the service for the consumer?
- To what extent will the outcome of the chosen business model affect the success of mobile TV as a commercial offering?
- Carl Gunell, CEO, Maximin Management
- Gustavo Guevara, Director of 3G Product Development, Iusacell
11.00
Coffee And Networking
Mobile TV Business Models From The Broadcaster Perspective
11.45
Music involvement on Mobile TV: Rights and Business Models
- Alfonso Perez-Soto, New Media Director - Latin America, Warner Music
12.15
How Are Broadcasters Preparing For Success In The Mobile TV Industry?
- What is the broadcaster's view of mobile TV: An opportunity or a challenge?
- Which content are broadcasters considering for mobile TV and how are they creating suitable content?
- How are broadcasters learning about the new medium and what changes do they need to make to their operations for a successful offering?
- Ana Paula Paes Leme, Executiva de Contas Novos Negocios - Comercial SBT Nacional
12.45
Are Interactivity, Speed and Partnerships the Secret Weapons for Consumer Uptake of Mobile TV?
- What were the interactivity successes in Norway and why?
- What were the keys to an increased ARPU?
- How should the industry work together to improve interactivity, enhance the user experience and make more content available?
- Gunnar Garfors, The Norwegian Broadcasting Co. (NRK) - Division of Development and New Media
13.15
Lunch
14.40
Chair's Introduction: Gustavo Jorge, Convergencia Research and Mariana Rodríguez Zani, Convergencialatina
Pricing Strategies & Revenue Sharing
14.45
The Power Of The Operator In Slicing The Revenue Pie
- Do carriers risk stifling the industry through current revenue share agreements?
- What are carriers offering and what do content owners want?
- How can the best agreements be reached? Should exclusive agreements be encouraged?
- Who should initiate changes in the revenue share model and when should these changes be implemented?
- Luis Goicouria, VP Digital Media MTV Latin America
15.15
Is Flat-Rate Data Charging The Way Forward For Mobile TV Pricing Models?
- Does charging per kilobyte deter consumers from downloading videos and live-streaming TV to their mobiles?
- In what ways would flat-rate data charging boost mobile TV services?
- How would the flat-rate be decided? Would there be varying levels for varying demographic groups?
- Who would flat-rate data charging benefit the most?
15.45
Coffee And Networking
Resolving The Challenges Threatening The Success Of Latin American Mobile TV Services
16.15
The Inherent Challenges In Providing Mobile TV Services To Latin American Markets
- What are the ranges of ARPU in the Latin American region? Would the lower spenders be able to spend more on a luxury service?
- Should mobile television services be made available to pre-pay users? Would this cannibalise other services such as voice and SMS?
- What role do handset subsidies play in the mobile TV offering and to what extent is this part of carrier strategy?
- Eduardo Raad, General Manager, Metromovil
- Paulo Gorab, VP Sales Latam, Player X
17.00
The Extent To Which Handsets Are Restraining The Mobile TV Market And Proposals For A Remedy
- An overview of handset trends in Latin America
- What are the influencing factors for handsets?
- Mobile TV cannot reach the critical mass with the current handset statistics: In what ways can this problem be tackled?
- Who needs to cooperate to increase the ownership of advanced handsets in the region?
- Jesper Rhode, Vice President Multimedia Ericsson Brasil
17.30
Establishing Mobile TV Services In A Primarily Pre-Pay Mobile Market
- What percentage of the region's population uses a pre-pay phone and how do ARPUs vary?
- Is the high number of pre-pay customers a reason for concern or does this market present opportunities as well?
- What are the options for implementing a pre-pay mobile TV service?
- Eduardo Raad, General Manager, Metromovil
18.00
End of First Day’s Conference and Networking Party!
Day Two - 30th January 2008
8.30
Coffee And Networking
9.15
Chairman’s Introduction
- Elia San Miguel, Principal Analyst - Mobile Devices and Consumer Services, Gartner
Live Launches and Compelling Content: Which Offerings Have Been Tried So Far?
9.30
Launching Mobile TV In Latin America Following Success In The US And Other Markets
- What are the opportunities and challenges enticing and deterring mobile TV roll-outs in Latin America and how should these be dealt with?
- How is attractive and compelling content being offered at a low price? How is the revenue share affected?
- How far behind the US is the Latin America region and which lessons can be learnt from the US experience?
- How should carriers, content owners and aggregators work together to ensure the continued success of mobile TV?
10.00
FremantleMedia’s Vision for Mobile TV and Interactivity
- Which experiments with Mobile TV have been successful for FremantleMedia?
- In what ways has FremantleMedia put interactivity to use around the globe?
- Which Interactivity case studies could potentially be replicated with the Latin American market?
- How is Mobile TV likely to develop and what will differentiate the content from that available on large screen televisions?
- Paola Giganti, Manager, Licensing and New Business Development - Brazil FremantleMedia
10.30
Local Content Or World Famous Brands: What Do Latin Americans Want?
- Which mobile TV content has been the most popular and does this fit with predictions?
- Should content be streamed directly or restructured for mobile? Do the added costs make changes worthwhile?
- Is there a market for made-for-mobile content in Latin America? How much scope for growth is there for this industry?
- Luis Daniel Capriles, VP International Digital Media, Telemundo Internacional (NBC Universal)
- Luis Goicouria, VP Digital Media, MTV Latin America
- Max Goldenberg, VP Internet Business, PRAMER SCA, Argentina
- Paola Giganti, Manager, Licensing and New Business Development - Brazil FremantleMedia
11.15
Coffee and Networking Break
11.45
Using Mobile TV For Increasing Interactivity And Building A Relationship With Consumers
- How has consumer mobile interactivity been experimented with so far?
- The importance of Price for consumers interacting with their favoured content
- The benefits brought to the brands reputation and bottom line through successful interactivity campaigns
- How can mobile TV be used in conjunction with interactivity campaigns and used as a special offering
- Miguel Silva, Sales and Marketing Director Rubberduck Media Lab
12.15
Captivating Content: Which TV Format Works Best for Mobile?
- Which formats have been experimented with and which have been the most successful?
- Are promotional tie-ins successful? Should video clips be offered with other mobile content?
- Is an integrated approach appreciated by consumers or should mobile TV stand alone?
- Max Goldenberg, VP Internet Business, PRAMER SCA, Argentina
12.45
Lunch
14.00
Chairman’s Introduction
- Eduardo Tude, President, Teleco
The Technologies Making It Happen: Should There Be A Standard?
14.15
Regulatory and Technology Challenges to Make Mobile TV a Reality
- What were the challenges facing European regulators when introducing mobile TV?
- Which frequencies are best suitable for mobile TV?
- How have the broadcast technologies spread and developed
- How to increase compatibility, convergence and interoperability of different approaches?
- Please go to www.mobiletvseries-latam.com for more information
14.45
The Potential Of WiMAX In Mobile TV: Its Possibilities And Its Limitations
- The opportunity presented by WiMAX for low-cost, high-quality mobile TV services
- How would the WiMAX option compare with the installation of 3G infrastructure?
- Are WiMAX networks likely to have an impact on Mobile TV services and what could be the ramifications of this?
- Igor Vilas Boas de Freitas, Director of Industry, Science and Technology Ministry of Communications - Brazil
15.15
DVB-H, DAB, MediaFLO, WiMAX... Which Of The Technologies Used Around The Globe Are Feasible In Latin America?
- Which regions around the world have seen the most success with mobile TV technologies?
- If Latin America had to choose one technology for Mobile TV, which should it be?
- Are certain technologies more suited to some countries more than others? What problems does this create?
- Should Latin American carriers cooperate to standardise the technology throughout the region? What would the advantages be to this strategy?
- Jose Luciano do Vale, Sr Manager MediaFLO Technical Marketing
15.45
Coffee and Networking Break
16.15
Are 3G Networks Imperative For Improving Mobile TV Networks?
- How well are mobile TV services performing with the current 2.5G technology?
- To what extent would 3G networks improve the quality of the mobile TV offering?
- How would carriers cover the costs of building 3G infrastructure and the prohibitive price of handsets?
16.45
What Is Being Done To Facilitate A Better Viewing Experience In Mobile TV?
- Which service weaknesses are currently trouble-shooting focuses?
- How can the user experience be improved without implementing 3G networks?
- With consumers ending their subscriptions to mobile TV after a bad experience, fast-action is essential: What is the timescale for service acceleration?
- Jesper Rhode, Vice President Multimedia, Ericsson Brasil
- Paulo Gorab, VP Sales Latam, Player X
- Giuseppe Piersantelli, Researcher - Broadcaster Solutions Innovation, Telecom Italia
17.30
