Workshop
28th January PRE-CONFERENCE WORKSHOP
Successfully Implementing Live and On-Demand Mobile TV Services
Led by: Rubberduck Media LabOverview
While we wait for broadcast technologies to mature, third generation mobile technologies represent the only practical alternative to deliver mobile TV and radio, yet 3G networks are often not designed to cope with bandwidth demanding rich media applications like video. What issues will carriers encounter when launching their services? How can we best plan and dimension a mobile TV service to work around these issues? In this workshop, we will discuss practical set-ups and share advice on how to successfully implement live and on-demand mobile services, based on successful projects in Nordic European markets.
Agenda
12.30 Registration Opens - 13.00 pm Workshop Begins
Workshop Leaders:Espen Erikstad, CTO, Rubberduck Media Lab and Miguel Silva, Sales and Marketing Director, Rubberduck Media Lab
Content Ingestion and Adaptation:- How to successfully capture content and adapt the same to mobile formats
- What codecs are best suited for what terminals?
- How can one best code video to cope with unstable bit rate environments?
- Run a live service
- Manage black-out periods
- Coordinate rights
- Set up short-term conceptual projects
- Handset detection - Ensuring that the correct clip is delivered to the correct handset
- Network optimisation - Dynamically optimising the quality of streaming material by monitoring feedback from the handset and network
- IVR - Using the video calling channel on 3G networks
- DRM - Using best of breed systems to protect your content
16.30 Workshop Closes
Workshop leader:
Rubberduck Media Lab is a leading provider of hosted and managed mobile TV services for broadcasters and network carriers worldwide. A spin-off of the Norwegian Broadcasting Corporation, Rubberduck has a wealth of expertise managing successful mobile TV services for brands like Fox Mobile, BBC, Telenor, TeliaSonera, MTV, NRK and many others.
