Conference Agenda
Conference Day One - 3rd November 2008
Registration and Coffee
8.45
Welcoming Address & Speed Networking:
9.00
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.
Chairman's Opening Remarks:
9.10
- Hilal Halaoui, Principal, Booz Allen Hamilton, Lebanon
Opportunities for Mobile TV in the Middle East
09.20
- why mobile TV could be big business in the Middle East
- where do the opportunities lie?
- how is the industry responding to the opportunities available?
- what more needs to be done to drive the take-up of mobile TV services?
- Casey Harwood, Senior Vice President Digital Media, Turner Broadcasting System Europe
Global Overview of Mobile TV - Regulation, Technology, Business Development
09.40
- what is the current regulatory situation worldwide?
- focus on regulation in the Middle East
- status of mobile TV deployments globally
- technical options
- which business models are proving most successful?
- Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum (bmcoforum)
Lessons Learned from Italy: Managing a Successful Mobile TV Service
10.10
- from 3G streaming to DVB-H broadcasting
- how H3G positions within the value chain structure
- facts and figures from the H3G business operations promoting mobile TV take-up: content offering and pricing evolution
- producing and exploring new formats specific for mobile TV
- enhancing personal TV experience with interactivity
- target the user with possible advertising formats
- 3 Power proposition
- Marco Maestri, Mobile TV Solutions Director, H3G, Italy
Refreshment Break
10.40
Analysing the Role and Impact of Each Player in the Mobile TV Value Chain
11.20
- identifying the key players in the value chain
- achieving a comfortable balance of power
- who pays for the risk of rolling out the service?
- technical challenges of integration with each player in the value chain
- ensuring all parties have the ability to generate significant revenues
- Fabian Olivier, Director - Corporate Strategy, du, UAE
- Bjorn Bunte, Nokia, Germany
- Phil Lawrie, Director Global Distribution, Aljazeera Network
- Raul Alvarez Prieto, DVB-H Project Manager, Dubai Media City, UAE
LESSONS LEARNED FROM MOBILE TV DEPLOYMENTS IN EUROPE AND IN THE MIDDLE EAST
Lessons Learned from Mobile TV Deployment in Qatar
11.50
- feedback on Asian Games 2006 trial
- commercial approach
- why SCP as mandatory requirement
- coverage requirements
- handset requirements
- Fabien Gomez, Multimedia Mobile Services Project Manager, QTel, Qatar
Leveraging Existing Infrastructure to Provide Innovative Mobile TV Services
12.20
- utilising the real potential of existing technology
- leveraging extensive GPRS/3G infrastructure
- technical processes involved
- business model and pricing strategy for mobile TV
- importance of content
- Umair Mohsin, Telenor, Pakistan
The Handset Independent Business Model Launch in Iraq
12.40
- Zein G. Hussami, Chief Commercial Officer, Mobision
Lunch
13.00
Mobile TV - What Does it Take?
14.10
- the individual TV experience - consumer in focus
- technology and leveraging on the 3G infrastructure
- what does it take to succeed in Mobile TV?
- the value chain and an example
- Dalibor Turina, Director System Management, Ericsson, Sweden
Deploying a DVB-H Network in the Middle East
14.35
- trial objectives
- partners and roles in the trial
- identifying the challenges
- network architecture and roll-out
- trial results and findings
- Raul Alvarez Prieto, DVB-H Project Manager, Dubai Media City, UAE
DELIVERING MOBILE TV OVER SATELLITE FOR A HIGH QUALITY SERVICE
Utilising a Hybrid Satellite/Terrestrial Solution to Deliver Mobile TV - Revolutionising Mobile Media in the MENA Region
15.00
- demonstrating how hybrid satellite/terrestrial solutions are an efficient and proven way to deliver high-quality broadcast media to mobile devices
- overview of hybrid satellite/terrestrial systems already deployed or currently being deployed around the world
- presenting an ideal model for the MENA region
- Wejdi Harzallah, VP of Commercial Operations, S2M, UAE
Outlining the Enhancements Brought by the Open DVB-SH Standard
15.25
- key advantages of the DVB-SH standard
- feedback from DVB-SH trials worldwide
- efficient implementation of mobile TV networks with DVB-SH
- benefits of DVB-SH for the Middle East region
- Olivier Mielle, Business Development Director, Alcatel-Lucent Mobile Broadcast
Refreshment Break
15.50
Making the Mobile TV Technology Choice
16.20
- mobile streaming vs broadcast
- benefits of alternative technologies
- leveraging existing infrastructure - can a top quality service be provided?
- selecting a cost-effective option
- offering a product that suits today's lifestyle
- Dalibor Turina, Director System Management, Ericsson, Sweden
- Olivier Mielle, Business Development Director, Alcatel-Lucent Mobile Broadcast
- Wejdi Harzallah, VP of Commercial Operations, S2M, UAE
- Mazen Chmaytelli, Senior Director of Business Development and Head of Technical Marketing, Qualcomm MediaFLO
- Technologies, USA
DEVELOPING THE OPTIMUM HANDSET FOR MOBILE TV SERVICES
A Handset Manufacturers' Roadmap
16.50
- details of the available devices
- which standards are supported?
- what is the market perception of mobile TV devices?
- offering the right mix of products in the portfolio
- establishing the best pricing levels
- Bjorn Bunte, Senior Product Manager, Broadcast TV, Nokia, Germany
Addressing the Challenges Facing Handset Manufacturers
17.15
- providing for increased power consumption
- expanding the memory capacity
- designing an appealing user interface - enhancing quality without increasing size
- improving the processing power
- Azzedine Boubguira, Vice President of Marketing and Business Development, Dibcom, France
Chairman's Closing Remarks
17.40
Conference Day Two - 4th November 2008
Registration and Morning Coffee
9.00
Chairman's Opening Remarks:
9.10
- Gerrit Jan Konijnenberg, Vice-Chairman, Mobile Entertainment Forum EMEA and initiator of the Mobile TV Initiative
DELIVERING THE ULTIMATE CONSUMER VIEWING EXPERIENCE
Identifying the Customers and Their Behaviour
09.20
- who are the customers?
- how much time do they spend watching mobile TV?
- what do they watch
- how much will they pay?
- best practise in Mobile TV from Etisalat Group - UAE, KSA and Egypt
- mobile TV revamping strategies
- Ahmed Mokhles, Senior Manager - Consumer Segment, Etisalat, UAE
Driving the Take-up of Mobile TV Services
09.45
- driving up ARPU's with well-chosen content offerings
- educating the consumer to drive service take-up
- explaining to the consumer how the service works
- pricing the service to ensure optimum take-up
- is the industry doing enough to keep the user informed?
- Fabian Olivier, Director - Corporate Strategy, du, UAE
Introducing a Must-Have Service to the Mobile Consumer -Marketing Strategies
10.10
- developing a service that the consumer will really want to switch on to.
- demonstrating the quality of mobile broadcast TV as opposed to TV or video over UMTS
- adapting know channels and programmes for the transition phase to encourage adoption and acceptance
- moving into "snack TV"
- advertising campaign - making waiting fun with Mobile TV
- Roderick Cremers, Manager KPN Acquisitie, KPN Consumer, KPN Mobile, The Netherlands
Refreshments
10.35
Understanding Mobile TV Consumers
11.10
- are mobile users really interested in mobile TV?
- what can be done to increase the current level of customer engagement?
- is the content topical and "not to be missed?"
- what content is working well today?
- Patrick Samaha, General Manager, MTV Arabia and Chief Operating Officer, Arab Television Networks (Arab Media Group), UAE
How Can the Consumer Viewing Experience be Enhanced?
11.35
- gauging viewer interest in mobile TV services
- is it all about the content?
- devising unique, innovative, must-use services
- how will advertising affect the experience?
- developing a user-friendly interface
- Ahmed Mokles, Senior Manager - Consumer Segment, Etisalat, UAE
- Dr. Ammar Bakkar, Group Director New Media, MBC Group, UAE
- Stuart Collingwood, Vice President EMEA Sling Media
- Miguel Silva, Sales & Marketing Director, Rubberduck Media Lab, Norway
- Nicolas Andrieu, VP of Sales, Expway, France
MAXIMISING REVENUE OPPORTUNITIES WITH MOBILE TV
Mobile TV: Making Money using Interactivity
12.15
- How does Mobile TV provide the means to interact with individual users?
- What are the relations between DVB-H TV & Interaction
- What are the latest innovative interactivity examples
- Gerrit Jan Konijnenberg, CEO, Comsys, The Netherlands
Lunch
12.40
Interactive Mobile TV: Basics and Standards
14.00
- some demonstrations
- use cases
- existing standards
- outlook on standards
- convergence with IPTV / stationary TV
- production / reception chain
- Stephan Skrodzki, CEO, GMIT, Germany
What Role will Advertising Play in the Delivery of Mobile TV Services?
14.25
- can advertising be a viable business model for Mobile TV services?
- which ad formats are possible and what is the role of targeted advertising?
- how is advertising received by mobile TV audiences?
- will consumers take action on personalised advertising? (eg contextually-based ads?)
- how to integrate Mobile TV in multi-channel campaigns
- Stefan Schneiders, Business Development Mobile TV and Mobile Advertising, Nokia Siemens Networks, Germany
FINE-TUNING THE CONTENT OFFERING TO ENSURE MAXIMUM SERVICE TAKE-UP
Developing a Broad Choice of High-Quality, Desirable Mobile Content for the MENA Region
14.50
- developing the most desirable content for the target market
- S2M's broadcast solution for the Middle East and North Africa
- enabling access to regional communities beyond the geographical limitations
- extending reach and monetizing content via a unique and ubiquitous platform across the MENA region
- enhancing the content experience with interactivity on the move
- customizing content to support users' lifestyle
- Nabil Issa, VP of Content, S2M, UAE
Refreshment Break
15.15
Creating Appealing Content for Mobile TV
15.50
- reacting to audience feedback - what content does the subscriber want to view on his mobile?
- developing appealing content in a user-friendly format
- assessing the viability of long formats and shorter clips
- experience with mobisodes
- pricing strategies
- the role of media companies in driving the deployment of Mobile TV
- Dr. Ammar Bakkar, Group Director New Media, MBC Group, UAE
Understanding Digital Rights and Other Legal Issues for a Mobile TV Service
16.15
- what are digital rights and why do they need protection?
- what are the most effective ways of protecting digital rights?
- differences between licence agreements for mobile and TV
- tension between the goals of content suppliers and network operators
- what happens to the Digital Dividend?
- Regulatory challenges with content and rapidly developing technology
- overview of various licensing structures.
- Chris Appleby, Partner - Head of TMT Middle East, Denton Wilde Sapte, UAE
Is the Industry Making the Most From Content for Mobile?
16.40
- are operators doing enough research to determine what content the consumer will actually pay for?
- how is the market reacting to content currently available?
- is the right content on offer?
- could mobile TV usage be higher with different content offerings?
- determining the best pricing options for mobile TV services
- Adnan Omar Al-Obthani, Managing Director, Qanawat
Chairman's Closing Remarks
17.05
