A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.

• Moving from technological option to customer aspiration
• How can myths within the industry be exploded? Concurrent usage - realities!
• Redefining mobile 'TV': understanding the legacy of TV terminology and how it can both limit and enable mobile TV/video uptake.

• Assessing the importance of a balanced business model before going to market
• Options and uptake: personalising mobile TV for better user-experience and interest
• How can we learn from previous experience to move forward as an industry?

• Break down of viewer demographics and tastes - which channels, programmes and formats are successful and why
• Accessing crucial operator information and mining it effectively to granular level
• Establishing a common audience data collection system
• Employing effective audience measurement techniques to understand viewing patterns and re-schedule broadcast content accordingly
• How can operators track and consolidate consumption of specific content across different platforms?
• Getting to know the pre-paid market

• What genres lend themselves to consumer satisfaction?
• How many channels is enough, 2 stems or 16 to a bouquet?
• How can regional content be supplied when channel allocation is limited?
• Interactivity - how to engage the viewer and maximise revenue. Applicable success stories from the internet (user-generated and viral campaigns).
• Guns, gadgets and girls: can there be more provision for the female market?
• Does the sector need to move towards a more 'mobile first' attitude to content?
• Which compelling content is the most lucrative?

• What is the best mix of live broadcast TV and VOD and how can it be delivered to the consumer in a quality format? Cellular as backhaul?
• What are the editorial decisions and post-production applications which = repeated viewing and revenue?
• Is familiar linear viewing experience what consumers want on mobile?
  Effectively adapting 'home TV' to mobile and utilising one off events broadcasting.
• Is made for mobile justified economically as a viable way to distinguish channel bouquets from other mobile TV providers across shared networks?
• How would a holistic approach to mobile viewing experience work?

• Meeting consumer needs for anytime, anywhere entertainment
• How Unicast and Broadcast technologies combine to meet maturing market needs
• Building successful mobile TV customer propositions that embrace key delivery mediums to provide a seamless customer experience for live, on-demand, interactive, and advertising driven mobile TV.

• What does the EEMEA viewing population enjoy watching and what affect is this having on global players in the value chain?
• How is the opening and modernising market place of EEMEA providing opportunity for content providers and end-users?
• What challenges are there in EEMEA distribution and editorial decisions?
• How will a working revenue model be established effectively for mobile TV in EEMEA?

• Lessons from Cable and Satellite
• Unique demands of the mobile environment
• Experience & lessons learned from early deployments

• Channels, accessibility and choice! Assessing factors which drive consumption of mobile TV in the Asian region
• Effective marketing campaigning and driving uptake to break even points within a tangible time framework

• The mobile value chain - key factors to a successful roll out
• Embedding mobile within an integrated multi-screen strategy
• A coherent content experience and how to achieve it
• The importance of core TV fundamentals
• What content works - and who's watching?
• The economics of mobile TV - will consumers pay for it?

• Forecasts and reality - how to roll out the service, increase uptake and break even
• Learning from the Italian viewing public habits and adapting to new markets

• Media on the [mini] move: using Femtocells and Wi-Fi technologies to extend mobile TV experience within the home
• Utilising the top-box: will place-shifting technology divert attention away from mobile broadcast TV?
• How to maximise user control of content through mobile and tob-box interaction.
• How can the mobile device remunerate value better than the top-box by offering persistent upgradeable quality and innovation?
• How will problems of network congestion and diverted revenue streams be solved?
• Will extreme data-charges put off most mobile users?

• Working with global players of pay TV to achieve the best leverage for gaining rights and compelling content across the globe
• culture shock: aligning the protective regionalism of broadcasters with operator trans-nationalism to expand business opportunity
• Mobile TV as a revenue generator for content providers as well as operators: best practices in creating extra distribution and content brand awareness across multiple platforms
• Network infrastructure sharing practices and how differentiation of service can be maintained in an outsourced environment
• how can operators consolidate cost by converging content across a unified head-end?

A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.

• Are partnership breakdowns between operators and non-DVB-H solutions providers a sign of things to come? Or is the EC's opinion inevitably too late and invalid?
• The argument for technological neutrality: bringing down the walled gardens and allowing adaptable services tailored to regional markets
• What do South East Asian markets with a mass uptake tell us about the benefits of a no-standards policy?

• Is a shift to broadcast networks essential or will mobile TV survive over cellular methods? What opportunities will operators miss if they don't invest in future technologies now?
• What are the most effective intermediary solutions for mobile TV broadcasting before the release of further spectrum?
• The impact of Wimax (unicast and multicast) on mobile TV: Will Wimax complement or prove disruptive to existing business models?
• Switching channels - which technological solutions meet the need for live mobile TV consumption and delivering quality brands across current limited bandwidth?
• Is DVB-H and free-to-air terrestrial broadcast competitive to operator needs?
• Is DVB-SH going to challenge or to complement DVB-H for cost-efficient and universal Mobile TV coverage?
• 3G as a data back channel to cope with interactivity features
• Complimentary delivery services for a niche and mass market

• Adapting with market circumstances to survive
• MVNO's and cross technological delivery of service

• The need for managing access to Mobile TV content
• Smart card-based Service Protection technologies to face piracy threats
• Using remote management systems to maintain long term high quality Service
• Protection Enabling end-to-end security on multi-applicative SIM cards

• Breakdown of the 3 different types of video data that we track (Broadcast TV/Video; Video downloaded onto handset; User generated content video used on handsets)
• Service offerings: An Analysis of the myriad of existing business models.
• Usage as a % of installed base of devices - broadcast enabled handset Vs video enabled handset
• A close look at top performing markets
• First look at M:Metrics' newest market - China: what does the Chinese viewing population enjoy watching.

• Is the standardised technology likely to be imported or home-grown?
• What will be the effect of a standardised technology in China?
• China has over 100 million Internet subscribers and over 450 million mobile subscribers: how can operators and broadcasters infiltrate this handset-ready market?
• Will expansion into this area prove profitable?
• What problems are there to overcome in this huge market? Will content provision/advertising be limited by censorship?

• How will Intellectual Property Rights and Talent Royalties block new mobile TV business models and ROI?
• Will content rights really be an issue before the mass take-up of mobile TV? What can players do to ready themselves legally before the market expands?
• How can members of the value-chain ensure that new rights arrangements and distribution avenues do not cannibalise existing and profitable revenue sources?
• Who will benefit from regulatory intervention and who will be held back?
• How can legal solutions be synchronised across territories?

• establishing the beneficial aspects of TDtv solutions compared with broadcast alternatives
• TDtv and 3G operators - building a profitable business model for mobile TV
• Analysis of a European operator experience of deploying a commercial TDtv network

• Balancing conditional accessing and content rights with the need to create a globally interactive mobile TV infrastructure with sharing opportunities
• Islands of mobile TV: how can we-rejoin the fractured mobile TV ecosystem?
• Is mobile roaming a tangible prospect and if so how can it be achieved?
(Maintaining coverage through converged networks).
• Is standardisation or technological neutrality best to achieve economies of scale?
• Is roaming only ever going to be an option for global players - what are the licence negotiations that local content providers must make to extend globally? How can GPS location based services provide possible solutions?
• Transporting customer profile and content across borders.

• Does Mobile content need to be secure?
• Different standards for mobile security - advantages and disadvantages to different methods and making security upgradeable and renewable
• Security solutions for Mobile TV currently available
• Jazzing up the program guide - Advanced Mobile Graphical User Interfaces
• Why be limited to Mobile!

• An insight into what users want: technology does not matter
• But, technology does matter: an overview of the essential complementary technologies: Unicast, Multi-cast, Broadcast, etc.
• The Ultimate Mobile TV experience: the "Convergent" building blocks:
  • Video of Demand (VoD)
  • Personal Video Record (PVR)
  • context-driven personal Advertisement
  • Communities and Participatory Applications
• Media Mobility from a holistic device perspective: cache-and-carry and the mobile set-top box

• Potential for mobile advertising - why brand will dominate the mobile advertising space
• What form will mobile ads take - looking at TV, internet and new media models
• The problems of TV Ads (DVRS, clutter) and the benefits of mobile TV advertising (targeting factors, frequency control, minimal skipping)
• The effectiveness of some types of advertising over others in the mobile space
• Measuring success of campaigns on mobiles
• The state of the mobile advertising market - value and challenges of transactional and brand ads to date

• How can applications and interactivity, product placement and sponsored programming lead to advertising and content being considered as one?
• How can advertising move from mass to targeted campaigns? What cost implications are there and will the ROI justify the shift?
• Television without frontiers and product placement - what can we expect?
(Telescopic ads/One-click purchasing trials)
• What are the opportunities for making mobile TV brand power as all encompassing as home TV brands?